Aww Shucks — Birmingham, Ala.
Purporting to be the world’s first corn franchise, Aww Shucks is a Black-owned Birmingham-based business specializing in gourmet fire-roasted corn that was formed during the days of the COVID-19 quarantines. Aww Shucks’ owners Avrie and Phillip Powell just announced franchising in December alongside Franchise Creator, with plans to expand through both brick-and-mortar and food truck models, as well as a hybrid model of both.
“Driven by Avrie's plant-based lifestyle and Phillip's embrace of vegetarianism, the duo set out to create a menu that balanced nutritional value with delicious, affordable offerings without the greasy indulgence,” a representative from Aww Shucks said. “Their centerpiece—fire-roasted corn—was chosen for its versatility, whole grain and vegetable properties, and status as a beloved southern cuisine staple.”
Some of the brand’s top-selling corn varieties include garlic herb parmesan, Mexican street corn, Buffalo ranch, and lemon rosemary, and all sauces and toppings are crafted in-house.
As they expand, the Aww Shucks team is looking to get into major cities, including nontraditional locations in airports and arenas. In the short-term, the company wants to penetrate the Southeastern market, particularly in Alabama, Mississippi, and Tennessee.
The average check is between $22-$30 and average store size is 1,200-1,500 square feet.