Furikake offers depth of flavor and additional umami to menu items.

Furikake is in the inception stage; it skews toward regional and fine-dining operators.

Found on 1.6% of U.S. menus

+36% over the past four years

20% of the population knows it

9% have tried it

Awareness highest among Asian consumers

Roy’s, multiple locations in California and Florida

Blackened Island Ahi: Baby bok choy, furikake rice, and spicy soy mustard butter sauce