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Restaurant seafood sales rise during LentRestaurant seafood sales rise during Lent

Americans ate more seafood during the period this year than in previous years, GrubHub finds

Bret Thorn, Senior Food Editor

April 2, 2013

2 Min Read
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Americans ate more seafood during Lent this year than in previous years, online food ordering service GrubHub reported.

The company looked at sales from more than 18,000 restaurants in more than 500 cities. It found that the number of people forgoing meat on Fridays during the 40-day Lenten period, as required by the Roman Catholic Church, had increased by about 20 percent since 2011.

About 24 percent of the U.S. population is Catholic, according to the Pew Forum on Religion & Public Life. Many restaurants cater to that population by introducing seafood specials during Lent, the 40-day period before Easter.

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Orders of meat on Lenten Fridays from Feb. 15–March 22 declined 3 to 5 percent, the company reported. The changes were most significant in Chicago, Boston and New York City, which all have large Catholic populations, according to Pew. In those cities, fish orders increased 8 to 10 percent.

In Washington, D.C., and Philadelphia, fish orders rose by around 5 percent on Fridays, while meat orders fell by nearly 4 percent, GrubHub said.

There were minimal changes in ordering patterns in San Francisco and Los Angeles.

Snapper and catfish sold particularly well during Lent, with snapper orders rising by more than 15 percent and catfish orders increasing by nearly as much. Lobster orders rose by more than 13 percent, orders containing whiting grew by nearly 13 percent, flounder orders rose by nearly 10 percent and salmon orders increased by almost 6 percent.

Cod and tuna orders rose by 5 percent and 2 percent, respectively, over the 40-day period, while crab sales were 8-percent lower than normal. Nonetheless, crab still accounted for more than 20 percent of all seafood orders, second only to shrimp, which accounted for nearly 40 percent of all seafood orders.

Tuna, including yellowtail, made up 15 percent of seafood sales, followed by salmon at 12 percent and calamari by 4 percent. Salmon sales were flat, GrubHub found.

There was considerable regional variation in seafood choices during Lent. Bostonians ordered 50-55 percent more crab than the rest of the country, and they also accounted for about 10 percent of the nation’s lobster orders during Lent.

GrubHub estimated that 10 to 15 percent of all orders containing clams were placed in Boston. However, New Yorkers accounted for between 35 percent and 40 percent of all orders containing the bivalve. New York City also accounted for more than 45 percent of all mackerel orders and 60 percent of whiting orders, as well as nearly 30 percent of tuna orders and half of all yellowtail orders. About 30 percent of calamari orders were placed in New York.

Chicago accounted for about 50 percent of all catfish sales, nearly 30 percent of scallop orders and about 60 percent of tilapia orders.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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