Norms, a 24/7 family dining chain based in Southern California, has debuted NORMS Junior, a new store prototype focusing on quick service and on-the-go ordering. The new Norms Junior opened today in the company’s West Covina location, which was modified to feature a scaled-down menu with new easy-to-transport items like breakfast bowls and sandwiches.
The company also has plans to open five classic family dining Norms restaurants between 2020 and 2021.
“As we assess the impact of COVID-19 on the restaurant industry and what the future of dine-in service looks like, we decided it would be the perfect time for NORMS to add a new member to the family – Norms Junior!” the company said in a statement. “Norms Junior is a polished, ‘alternative service’ version of the iconic family diner that allows to meet guest needs for off premise service, added convenience and quicker service times. The new format will better fulfill current on-demand needs.”
Three new food items available at Norms Junior include the Classic Breakfast Sandwich, two fried eggs with choice of ham, bacon or sausage, American cheese on a toasted brioche bun; the Buffalo Chicken Scramble, crispy chicken breast tossed in Buffalo sauce with grilled peppers, onions and tomatoes topped with Jack and cheddar cheese; and the Kitchen Sink Scramble with bacon, ham, sausage, grilled peppers, onions, tomatoes, mushrooms and topped with cheddar jack cheese.
The 20-unit chain based in Bellflower, Calif, began as a single restaurant in 1949 and hopes that this new model, which it calls the “New Norm,” will enable growth in smaller-footprint spaces, especially given the uncertainly of dine-in operations as coronavirus cases increase in California.
See what the new prototype will look like.
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