Not only does the Noid plan to return to TV advertisements, but it will also be on phones. The mobile game Crash Bandicoot: On the Run was designed to showcase Domino’s history with the Noid as the nemesis.

“We’re excited to launch our first in-game collaboration for Crash Bandicoot: On the Run! with Domino’s,” said Richard Hocking, head of marketing at King, the game’s developer, in a statement. “With the Noid making its big return this year and the Crash Bandicoot franchise celebrating its 25th anniversary, it was the perfect opportunity to have players take on the Domino's antihero alongside other nostalgic Crash bosses in this brand-new mobile adventure.”

As part of the campaign, a new line of clothing is available exclusively on Amazon that includes two t-shirts and a tumbler. All proceeds will go toward the Domino’s Partners Foundation, an independent internal nonprofit organization that provides financial assistance to Domino’s franchise and corporate team members in need.

In stills from the television ad, the Noid chases after Nuro in an attempt to thwart the robot during its scheduled delivery…

But it can’t seem to catch up to the advanced technology at this point.