Target got a big public relations boost with its planned $15 per hour minimum wage increase for store workers and other employers are feeling pressure to do the same. The Align crew explains why this was more about an overall business strategy than a few weeks of good PR and media attention.
Plus, the franchise business model took a hit this week with a report that puts some of the blame for low wages around the country, despite low unemployment, on restaurant companies. Align also shares this week’s legislative scorecard and a twist on paid leave that includes time off to care for a new puppy.
Align Public Strategies is a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation's Restaurant News or Restaurant Hospitality.
