But you can’t connect if you don’t first communicate. Marketing makes a big difference in letting the millennial market know you’re on trend. “From vegan food options to composting onsite, ethical efforts are the new cool ‘it’ factor for millennial consumers who have to navigate more dining options,” according to the report. 76 percent of consumers studied said ethical efforts made by restaurants are trendy.

Don’t make millennials choose between their love of quick, easy, on-the-go eats and making a statement and taking a stand for social justice. Millennials see a deficiency in ethical snacks, the study found: Compared to 57 percent of the general public, 64 percent of millennial consumers said there’s a shortage of ethical grab-and-go options.

Consumers under 35 are willing to pay extra to eat more ethically while they’re on the go, according to the study. 67 percent said they’d be willing to pay more for ethically produced food they can grab on the go, compared to 55 percent of general consumers. “This fact creates an exciting opportunity for foodservice operators to expand their menu offerings and tap into young consumers’ desire for ethical snacks and grab-and-go foods.”

Consumers do still love meat, but many are also looking to get more plants into their diets. This study found that 88 percent of millennials were making plant-based foods a priority in their lives. This means eating better while feeling better about ethically sourced snacks can go hand in hand.