Restaurant CPG enters the TikTok era with products created to go viral
Starbucks
Starbucks collaborated with Stanley to sell a $49.94 “Winter Pink” co-branded cup exclusively at Target stores.
KFC drops a new merch line with BoxLunch
KFC
KFC dropped a merch line in July with California-based BoxLunch in celebration of National Fried Chicken Day.
Chipotle, Wonderskin introduce a ‘guac proof lip stain’
Chipotle
Chipotle partnered with cosmetics brand Wonderskin to create a “guac proof lip stain” called “Lipotle.”
KFC’s latest merch partnership is with Corkcicle
KFC
KFC launched another merch line in August with Corksicle, featuring tumblers, canteens, and an ice bucket inspired by the brand’s signature fried chicken bucket.
Taco Bell, lifestyle brand Wildfang partner for coverall collab
Taco Bell
Taco Bell teamed up with lifestyle brand Wildfang for a coverall collab inspired by the chain’s menu items.
McDonald’s launches its first beauty collab
McDonald's Corp.
McDonald’s partnered with UK-based nail brand Nails Inc. to launch products like the burger mini nail polish and sticker duo, the fries nail polish and sticker set, and I’m Lovin’ It gold heart nail topper.
Starbucks introduces new Wicked beverages and merch in Universal Pictures collab
Starbucks teamed up with Universal Pictures in October to release new drinks and merch celebrating the release of “Wicked.”
Domino’s relaunches Emergency Pizza in partnership with Netflix’s Squid Game
Domino's
In early December, Domino’s launched an activation with Netflix’s Squid Game as part of the chain’s Emergency Pizza Promotion.
Burger King, Walmart+ partner on dining benefit
Businesswire
Delta Air Lines to offer Shake Shack burgers to first class customers
Shake Shack/Delta
Delta Air Lines’ first-class passengers are now able to order Shake Shack burgers on certain flights. The chain and airline expect to expand the offering to more markets in 2025.
IHOP’s new menu is inspired by Xbox’s Indiana Jones game
IHOP
IHOP was named “the official breakfast partner of Xbox” in November, with exclusive Xbox merchandise, games, and reward offers. The chain also launched new menu items to celebrate the release of Indiana Jones and the Great Circle, an action-adventure game based on the Indiana Jones movie franchise.
